Social Factors Influencing Technology Adoption in the Rice Industry

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40 pages
Code: 17-025
Published: 12 Jul 2017
Author(s): Vaughan Higgins, Melanie Bryant
ISBN: 978-1-74254-949-1

This report investigates the social drivers that influence technology adoption by rice growers.

These drivers include farmers’ personal goals, knowledge and networks as well as the broader cultural, institutional and environmental context within which they make decisions.

The research is important in identifying constraints and enablers to adoption that are not necessarily known by industry stakeholders, or cannot easily be located within existing research and practice.